PROVIDENCE - (February 13, 2026) - The Rhode Island Business Competition's workshop “Discovering Your Best Customers" will be held on Thursday, February 19th at 5:30 PM at CIC in Providence. 

Join Paula Fleming, Chief Marketing & Strategy Officer and Chief Spokesperson of the Better Business Bureau as she discusses the best practices for discovering your best customers. Paula will provide valuable advice on how to define your target market.  Customer discovery is something all great entrepreneurs do, not just while starting their business but ongoing while they run their business. 

With over 20 years of BBB experience, she is a vibrant voice for the Better Business Bureau serving Eastern Massachusetts, Maine, Rhode Island, and Vermont. She has been a trusted beacon for consumers and businesses alike by championing small businesses across New England. She is passionate about aligning consumers with trusted businesses that make up one of the largest member organizations in the region. 

This event is free and open to the public but pre-registration is required - please visit https://www.eventbrite.com/e/customer-discovery-tickets-1669997931769?aff=oddtdtcreator

For more information, please visit ri-business.com.

The Rhode Island Business Competition fosters development of companies by inviting emerging and established entrepreneurs to submit ideas for a business, in any industry, that is based in Rhode Island and has strong growth potential. The most promising ideas will receive cash and services. The Competition is supported by a broad range of sponsors that include private businesses, investors, foundations, colleges and universities, public entities, nonprofit organizations, and former competitors. Today, it is one of the leading community-supported business competitions in the Northeast.